Bespoke Consultancy
For creatives, brands and businesses
One-to-one consultancy
Trusted by
INDUSTRY APPROVED . ONLINE . IN PERSON
Imagine a one-stop-content shop
BESPOKE ONE-TO-ONE CONSULTANCY SERVICES
Imagine having all the departments of a digital agency at your disposal. From strategy to script, content production to distribution, that’s Carl’s one to one content creation service
And if you need additional services like SEO, A.I platforms and generative solutions Carl’s team at Unit Creative can join the sessions to cover all your bases.
Here’s how those services can apply to your brand or business
What people loved
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![A woman with blonde hair wearing a black and white striped shirt and black overalls, smiling and holding her hand to her forehead in a bar or restaurant with warm lighting.]()
“Carl is an inspiring professional, we always get great feedback from his D&AD masterclass. He alwasy engages with everyone. "
Lisa Evans - D&AD
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![D30 Mostyn Thomas works with Carl Prechezer]()
“Carl quickly understood our brand. He successfully challenged our thinking. His ideas on cross platform solutions gave us real emotioanl insight"
Mostyn Thomas - D3O
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![Holly Brennen Emperor Divers]()
“Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. His idea to position us as Travel Experts was a really great piece of strategy. "
Holly - Diverse Travel
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![D&D Masterclasses by Carl Prechezer]()
A greatGreat Masterclass - gave me a fresh perspective on the challenges of story telling especially in a commercial setting. Welcoming and informative.
Senior Copywriter
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![Fergus Bowen Bene works with Carl Prechezer]()
Carl's AI presentation was insightful, engaging, and highly informative. Carl connected exceptionally well with the audience, encouraging participation and ensuring everyone felt involved throughout the session.
Fergus Bowen - Managing Director Bene
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![Emotional Creativity from Carl Prechezer]()
This class was equal parts inspirational and tactical, a great primer on ways to add emotion to any script and video project.
Emotional Workshop CEO
WHY USE THE ONE STOP SHOP
No one wants to spend months in development paying fees without seeing content that connects.
Sound familiar? That’s because it’s true. The old agency model was not built on instant solution where you could decide what content was right for you and how much it would cost in the same meeting. Great idea but a real lack of practical solutions. That’s why Emotional Creativity is different. Here are a few other things we’ve heard + how you can avoid them.
We want to be everywhere but we don’t ahve the budget for multiple platforms
That’s fine because your audience doesn’t ahve time either. The reason many digital agencies offer multiple platforms is they don’t know what audience is right for you. So why pay to experiment when you can pay to land.
We want to be use A.I
Of course you do, everyone does but why? It’s like saying I want to use IMAX for a short film. Wring format, wrong budget because that’s nlot your audience. A.I is machine learning and if you;’re not sure what you want the machine to learn it’s an add on not a solution.
We are not sure if emotional creativity is right for us. We’re more B2B
People mistake emotional creativity for emotional content. Replace emotion with human and you see the logic. Humans run B2B as well as B2C and C2C so it make sense to talk human not numbers. Number eg price is just a race to the bottom instead of aiming for the top.
We don’t ahve the budget
One of the most common misconception in content creation is buget. Budget before strategy is a mistake. Take comic content solutions - comedy doesn’t need production values it needs laughs. Laughs don’t cost big bucks. Laughs need courage.
One-to-one Campaigns
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![McConks advert by Carl Prechezer]()
McConks
Combine photography and video
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![Notch Campaign by Carl prechezer]()
Notch + Interpride
Cross over brands
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![Wagamama campaign by carl prechezer]()
OOH Sales
Partnerships and traditional media
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![A man in a black wetsuit standing on a rocky beach holding a blue and white paddleboard and paddle.]()
McConks
Using social to build online sales
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![A person paddleboarding on a body of water with several small islands or sandbars, with grassy and wooded areas in the background.]()
McConks
Build communities and share campaigns
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![Close-up of a woman in activewear stretching outdoors, surrounded by greenery.]()
Special offers
Black Friday and beyond
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![A woman enjoying ramen at a restaurant with a backdrop featuring a woman with closed eyes and a smile. The restaurant name 'Wagamama' is at the top, along with the phrase 'from bowl to soul'. The woman is holding chopsticks and has a bowl of ramen in front of her.]()
Big Brand Campaigns
Crowd pleasing campaigns
IPROCESS
It’s your shop - choose who you hire + what’s the brief.
Unlike Masterclass + workshops one to one consultancy is much more interactive.
Session usually run over several days and are designed around your brief.
It starts with a free discovery call and then the brief with Carl +/or with his partners at Unit Creative.
Whatever the route this is your format. It’s bespoke
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Free Discovery via Zoom introduces the project or brief.
If clients are not sure Carl’s pre existing formats can help find a structure
If a pre existing brief doesn’t exist that will become part one of the development
Budget + time need to be decided.
No documentation is prepared at this stage
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Charges are only incurred when the job is confirmed after the discovery call
Pricing depends on whether you want to commission Carl or Carl plus Unit Creative
And the scale of the project and time allocated
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Timing depends on client needs and content needs
Examples usually range from 3 days for consultancy to 6 weeks to launches but some clients who started as Workshop clients became retainer clients
NB: Carl does not take on many new clients and availability depends on timing
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For brand content, pack storytelling and guidance Clients walk away with a “brand deck” they can use in-house
For content creation Unit Creative will develop and produce assets
For a full service offer see Notch above
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Carl’s one to one service is for creatives brands and businesses Examples have been
A senior creative or content producer uses Carl’s services to establish what content is right for their brand
The same creatives might want to use Carl’s specific knowledge and skills across a wider distribution network: they’re worked on social but have no experience with commercial of OOH
Businesses want to start up and need content strategy advice
Businesses want to devlop into new sector
Established (legacy) brand need social advice and this sector hasn’t been on their radar
Passion for Life
CASE STUDY
One-to-one Consultancy
What started as a Workshop became a complete campaign. Notch discovered they needed to reposition your brand, To think bigger and reach for a bigger share of the market. The we developed together was to move from a Mark of Achievement to a more mainstream position. Something more… emotional. This is how the Workshop developed into a campaign
The Brief
Successful “mark of achievement” brand Notch wanted to move into a wider market, become a household name.
They needed:
A new hook, an emotive offer
A new identity - website
A complete set of assets
E-commerce services
Way to incorporate partner deals
The Solution
UC developed the hook Passion for Life, redeveloped the look and feel of the brand, reskinned the website and created a complete library of assets. Including
We delivered:
Website tone of voice, images + assets
An asset library
12+ months of social campaigns
E-commerce management
Partner deals with InterPride, LMRS, etc
The Results
Over a 12 months period Notch saw substantial ROAS and new customers in many sectors. We achieved:
We saw
7 @ ROAS / Black Friday
Longer dwell times
Less bounce
Efficient E-commerce and use of Google Shop
We discovered
Video educates, connects & converts sales.
Statistics prove video marketing is the NO1 way for brands and businesses to rank profitably. But not all viudeo marketing is equal. That’s why we are here to help you discover what content connects - for Notch it was a range of Brand Stories, Social posts and a strategical combination of photography and video produced at the same time to save time and money.
Greater Dwell time
Video + Photography combined saves time + money
Emotional Strategy produces greater ROI
Case Study
WORKSHOPS + RETAIL SAFARIS COMBINED
Retail
Where Masterclass meets Real World executions
In partnership with Insider Trends this unique offer combines workshops with retail safaris.
It helps brands discover the latest trends and discuss how they might apply those cutting edge discoveries to their own brands and marketing.
If requested this can then be developed into a branding, storytelling or content development exercise for the brand in attendance.
Itr’s another great example of how a bespoke one stop services can work for you and your brand.
In person
Approximately 1-3 days
You will:
Visit the latest stores and experiences / join retail safaris across the world.
Understand the stories behind the stores + see how these stories connect with the brand’s Omnibrand experience.
Attend a bespoke workshop for your brand or agency to create new ideas and campaigns from your in-person experience.
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This course is suitable for:
Creatives and brands looking for new ways to tell their stories.
How to build stories for shorter formats such as TikTok + Snapchat
Brands who want their about us to hot the mark, be more why and less what.
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You'll discover:
The history of narrative development from long form to social media.
New instantly usable story structures.
How to develop campaigns for advertising and marketing.
How to create emotionally engaging stories (no matter the platform!).
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From group to individual task you will develop you abilities to tell stories based on an industry brief
Task 1: Use your inner character to develop more engaging hooks
Task 2: Create emotional engagement
Task 3: Mastering short narrative: the 3 shot test
Combine your learning into a whole campaign
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Introduction - best practice
The new you: think emotion, think connection
New Structure: From hook to twist, telling compelling stories in under 15 seconds
A complete campaign: The art of conversation. How to produce open ended campaigns that go on and on.
PUBLIC SPEAKER + KEYNOTES
YOU CAN ALSO BOOK CARL AS A PUBLIC SPEAKER
NEED A WORLD CLASS SPEAKER OR FACILITATOR
Keynote Speaker
Specialising in innovation, media and film, Carl is an in-demand speaker and has delivered public + private presentations and keynotes worldwide.
Clients appreciate how he blends a deep understanding with practical hands-on experience in a relaxed, spontaneous and humorous style.
FACILITATOR
With a history of hands on experience as a creative, film director, content producer and strategist trained in the UK + the USS car can facilitate or chair your events in a open clear way based on real knowledge and experience.
