Social Campaigns
Social strategies made to share
Helping creatives, businesses and brands
Trusted by
Audiences love to share if you create the right content.
Knowing your audience, where they spend their time is all about R+D. Metrics matter but analytics don’t make content they make more analytics. Audiences don’t need numbers they need stories + emotions.
So why not cut through the endless show and tell of standard social media and create something people will love to share.
What people loved
-
![A woman with blonde hair, wearing a black and white striped shirt, smiling and touching her forehead in a warmly lit indoor setting.]()
“Carl is an inspiring professional, we always get great feedback from his D&AD masterclass. He alwasy engages with everyone. "
Lisa Evans - D&AD
-
![Portrait of a man with light skin, short red hair, wearing a dark blue button-up shirt against a black background.]()
“Carl quickly understood our brand. He successfully challenged our thinking. His ideas on cross platform solutions gave us real emotioanl insight"
Mostyn Thomas - D3O
-
![A woman with blonde hair smiling indoors, with a person partially visible behind her.]()
“Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. His idea to position us as Travel Experts was a really great piece of strategy. "
Holly - Diverse Travel
-
![D&D logo with black lettering on a yellow hexagon background.]()
A greatGreat Masterclass - gave me a fresh perspective on the challenges of story telling especially in a commercial setting. Welcoming and informative.
Senior Copywriter
-
![Close-up of a middle-aged man with short gray hair and glasses, wearing a light pink collared shirt.]()
Carl's AI presentation was insightful, engaging, and highly informative. Carl connected exceptionally well with the audience, encouraging participation and ensuring everyone felt involved throughout the session.
Fergus Bowen - Managing Director Bene
-
![Yellow smiley face with an arrow and the text 'Harness the power of emotional creativity' curved around the top on a black background.]()
This class was equal parts inspirational and tactical, a great primer on ways to add emotion to any script and video project.
Emotional Workshop CEO
01
Developing a social media campaigns.
Post and people will follow. Not true. At the same time, metrics will only get you so far because, like A.I, metrics are built on metrics and metrics look backwards not forwards. What we’ve learned is that the three step emotional creativity approach applies to social. In fact it can save you time and money but not posting on all platform.
The Brief
Social Strategy. Storytelling. Creative Development
WHO ARE YOU TALKING TO?
Use human insights + data driven analytics - understand shifting consumer behaviours. Build an authentic content strategy based on science fact - human’s feel first, think second.
The Solution
Content production. Content distribution. Metrics + Management
WHAT DO THEY LOVE TO WATCH?
Channels are different but humans share common connections. Reflect these connections back and your content will become attractive + algorithms will love it.
Then you can produce + distribute content
The Results
Social campaigns change over time + they have a shelf life but you can remedy that.
Think like Netflix
Social campaigns should be open ended, built to devlop over time like TV series. Following trends can be good for short shart brand awareness but there’s a shelf life. So choose the right format before you get creative.
Short social Campaigns
Partnerships
Expose yourself to new audiences with a cross platform campaign.
Partnerships are a great way to broaden your following and talk about your passions without losing focus on your key values and brand objectives.
Expand and collaborate.
Build content libraries
One campaign, multiple platforms, build your library today.
Creating a campaign “hook” gives you the glue you need to link together all your media, no matter the social network of ad platform.
One company, one strategy.
Competitive advantage
Why show and tell when you can make people feel + share your content?
Start ups need an advantage, a way to think outside the box. So why not zig while others zag? Use conversation questions not full stops.
Boost online sales.
Sell sell sell
Sometimes it’s as simple as selling as many tickets as you can, fast.
But when the market is flooded with events how do you sell out with the pressure of time against you? Think old school media, new media savvy!
Combine OOH with digital.
Paid ads and longer form content
Unit Creative specialising in maximising your content but minimising the time spent producing which makes sense for your budget. Here you will see longer films which were adapted for shorter social media reels.
REAL CAMPAIGNS - REAL RESULTS
200%
SALES INCREASE
MCCONKS in 6 WEEKS
SOLD OUT
IN RECORD TIME
Cornwall’s No1 Event
30-40% ROI
WEEK IN WEEK OUT
Notch
TRAFFIC UP 60%
HEATHROW T5
Wagamama
Branded content
When is a commercial not a commercial? When it’s branded content.
Branded content and longer form video often needs a documentary skill-set . The need to work with real people, create emotional depth and sustain narrative for more than 60 seconds. With a background in shows for independents and the BBC here’s some longer award winning content.
And last but not least - dessert.
One director combining food and live action, what a great idea. Now it’s a reality.
Fortnum and Masons nominated The Wine Show for their top award, Wagamama built the biggest OOH screen Heathrow has ever seen and Wasabi said this tabletop performance content was “a seamless combination.”
