Creative Campaigns
Campaigns audiences will love + share
Helping creatives, businesses and brands
Are you looking for a complete content solution?
Campaigns can range from rebrands to repositioning or the reformatting of existing assets, but they always start with a content strategy and end with content distribution plan. That’s how we know the metrics because we followed these campaigns all the way through to the audience.
They are examples of how Carl works with hsi team at Unit Creative - a One-stop-shop created to give creatives, brands and businesses their own complete content solution.
Trusted by
REAL CAMPAIGNS - REAL RESULTS
200%
SALES INCREASE
MCCONKS in 6 WEEKS
SOLD OUT
IN RECORD TIME
Cornwall’s No1 Event
30-40% ROI
WEEK IN WEEK OUT
Notch
TRAFFIC UP 60%
HEATHROW
Wagamama
What people loved
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![A woman with blonde hair smiling and touching her forehead inside a warmly lit restaurant or cafe.]()
“Carl is an inspiring professional, we always get great feedback from his D&AD masterclass. He alwasy engages with everyone. "
Lisa Evans - D&AD
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![Portrait of a man with red hair, wearing a dark blue shirt, against a black background.]()
“Carl quickly understood our brand. He successfully challenged our thinking. His ideas on cross platform solutions gave us real emotioanl insight"
Mostyn Thomas - D3O
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![Black-and-white photo of a smiling woman with her arm around someone, sitting outdoors on a bench.]()
“Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. His idea to position us as Travel Experts was a really great piece of strategy. "
Holly - Diverse Travel
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![Yellow hexagonal safety reminder sign with black D&O logo in the center]()
A greatGreat Masterclass - gave me a fresh perspective on the challenges of story telling especially in a commercial setting. Welcoming and informative.
Senior Copywriter
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![Portrait of a middle-aged man with short gray hair, glasses, and a light pink collared shirt, smiling subtly against a black background.]()
Carl's AI presentation was insightful, engaging, and highly informative. Carl connected exceptionally well with the audience, encouraging participation and ensuring everyone felt involved throughout the session.
Fergus Bowen - Managing Director Bene
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![Yellow smiley face with large oval eyes and a curved upward smile, surrounded by the text 'Harness the power of emotional creativity' in a circular pattern on a black background.]()
This class was equal parts inspirational and tactical, a great primer on ways to add emotion to any script and video project.
Emotional Workshop CEO
Passion for Life
01
Full service offer.
Sometimes it’s time to reposition your brand, To think bigger and reach for a bigger share of the market. That was Notch. The brief was to move from a Mark of Achievement to a more mainstream position. Something more… emotional.
The Brief
Successful “mark of achievement” brand Notch wanted to move into a wider market, become a household name.
They needed:
A new hook, an emotive offer
A new identity - website
A complete set of assets
E-commerce services
Way to incorporate partner deals
The Solution
UC developed the hook Passion for Life, redeveloped the look and feel of the brand, reskinned the website and created a complete library of assets. Including
We delivered:
Website tone of voice, images + assets
An asset library
12+ months of social campaigns
E-commerce management
Partner deals with InterPride, LMRS, etc
The Results
Over a 12 months period Notch saw substantial ROAS and new customers in many sectors. We achieved:
We saw
7 @ ROAS / Black Friday
Longer dwell times
Less bounce
Efficient E-commerce and use of Google Shop
We discovered
Video educates, connects & converts sales.
Statistics prove video marketing is the NO1 way for brands and businesses to rank profitably. But not all viudeo marketing is equal. That’s why we are here to help you discover what content connects - for Notch it was a range of Brand Stories, Social posts and a strategical combination of photography and video produced at the same time to save time and money.
Greater Dwell time
Video + Photography combined saves time + money
Emotional Strategy produces greater ROI
02
Campaign hooks. Creative Content. Social Stings
McConks needed to increase sales fast. They needed a solution, a content strategy to hook audiences and get them talking fast - the need was a time sensitive operation because pre-sales was their your no1 objective.
What started as a single sales brief developed into a 3 year relationship that saw a niche UK paddle board company grow to take on the competition in a major way.
The Brief
Create a hook to drive sales. A time sensitive framework - a 6 week window for pre order. A social strategy
They needed:
A social strategy
A hook that would attract existing and new customers
Platforms which would allow monitoring of metrics
The Solution
Unlock your Freedom became the pre-sales mantra. This was rolled out across their website + Meta. To sustain cost effective assets were used including user generated content. A Truly social campaign.
We developed:
Campaign hook
Content strategy
New assets / social strategies
An ongoing relationship that produced follow up campaigns such as Love Winter
The Results
Over a 12 months period Notch saw substantial ROAS and new customers in many sectors. We achieved:
We saw:
Pre sales sold out in 6 weeks against a target of 3 months
Brand attracted attention from major competitors in the UK + USA
60% increase social shares + website visits
We discovered
Content + platform are a team but a good hook trumps all
Posting content isn’t about volume. A series without soul will never be engaging. Emotional campaigns can deliver awareness and sales, generating longer lasting conversations. Stop scrolling, start feeling.
People love to share if they love the hook
The audience is important so create a campaign that will generate a conversation no an answer
People love to watch people - user generated content is key
Keeping it all in-house creates autheticity and faster results
Combining services allow you to work quickly and respondf to audience needs + comments
03
Sales. Sales. Sales
Let’s cut to the chase, for many brands it’s all about the bucks. You need to sell tickets and you have a limited time to do it. This is an example of just that and how we built a campaign through Meta.
The Brief
Wavelength Promotions needed a campaign to promote and sell tickets for their Drive In event using paid media and social. Existing footage lacked family appeal and the breadth needed to display the location to its full glory.
They needed:
A campaign hook and execution
Video and photography
Press and editorial
The Solution
Dive In to The Drive In connected Wavelength’s surfing past with the event. During development the strategy was changed to broaden the appeal to Cornwall’s No1 event + capitalise on the summer festival season.
We delivered:
Video and stills
Press campaign
Distribution and management of social media via Meta included Geo services.
The Results
The event was a sell out. The figures showed an amazing Uptake in tickets generated by local searches and specific regions via Geo targetiing saw the event sell out in 6 weeks againt a 3 month goal.
We saw:
30-40% ROI week-in-week-out
Pre sale boom
Local GEO returns
We discovered
Knowing your audience their likes and loves helps discover the correct advertising platform
As the director of Blue Juice Carl was a perfect firt for this campaign because of his love of Cornwall and his knowledge of the surfing and out door sports community. But knowledge is only the start then comes the R+D to develop platform ready content.
E-commerce strategies + GEO targeting
360 Content sets create changeable assets
Your audience will paay for things they love if the strategy is right
04
VIDEO MARKETING . BRANDED CONTENT . SOCIAL MEDIA • YOUTUBE CAMPAIGN
There’s also long form content but that’s another story.
Purely social Campaigns
Partnerships
Expose yourself to new audiences with a cross platform campaign.
Partnerships are a great way to broaden your following and talk about your passions without losing focus on your key values and brand objectives.
Expand and collaborate.
Build content libraries
One campaign, multiple platforms, build your library today.
Creating a campaign “hook” gives you the glue you need to link together all your media, no matter the social network of ad platform.
One company, one strategy.
Competitive advantage
Why show and tell when you can make people feel + share your content?
Start ups need an advantage, a way to think outside the box. So why not zig while others zag? Use conversation questions not full stops.
Boost online sales.
Sell sell sell
Sometimes it’s as simple as selling as many tickets as you can, fast.
But when the market is flooded with events how do you sell out with the pressure of time against you? Think old school media, new media savvy!
Combine OOH with digital.
