MASTERCLASSES . WORKSHOPS . ONE TO ONE
For Creatives, Brands + Businesess
Discover new tools and creative insights
MASTERCLASSES OR ONE-TO-ONE
Why join a course?
Joining a Masterclass or Workshop will help you doiscover new solutions and try out new ideas and tools in a safe non-judgemental environment.
You’ll also discover Carl’s unique approach to creativity and content creation - emotional creativity. It technique to help you cut through the noise with simple solutions and irresistible offers.
What people loved
3 Hours or 3 Days
01 Masterclasses - 3 hours.
02 Workshops - 1 day or more
03 One to one - 1-3 days.
01
D&AD APPROVED PROGRAMME
Masterclasses
Three hours. A proven programme. Immediate tools.
BEST FOR
Teams and individuals who want a structured proven programme with clear practical outcomes. Available as public sessions or private company bookings.
DURATION. 3 hours per session
FORMAT Online or in person via D&AD or Direct · Private sessions available
GROUP SIZE Open enrolment or private group (10–35)
SESSIONS Emotional Storytelling · Adding impact to social campaigns · Creating impactful Video
OUTPUT A framework + tools you build yourself during the session
02
HANDS ON. BUILT AROUND A BRIEF
Workshops
Half or full day. Generic or personal our briefs.
BEST FOR
Organisations with a specific creative or strategic challenge who need more than a public session can provide.
DURATION Half day or full day
FORMAT. In person preferred · Online available
GROUP SIZE 5 – 20 · Larger events on request
BESPOKE Starts with a brief call — content built to your challenge
OUTPUT. A campaign brief, strategy framework or content plan your team built in the room
03
PERSONAL · DIRECT · CONFIDENTIAL
One To One
Carl's full focus on your specific situation.
BEST FOR
Senior leaders, founders and individuals who want Carl's thinking applied directly to their brief or creative challenge. Not a course. A conversation with consequences.
DURATION Full day + · Ongoing available
FORMAT In person · London + travel
GROUP SIZE Individual or small leadership teams (up to 6)
FOCUS Your brand, brief, content strategy or creative challenge
OUTPUT A clear diagnosis and a specific next step — agreed before you leave
YOUR TIME YOUR CHOICE
Not sure which format is right for you?
See below or talk to Carl about what you're trying to achieve and he'll recommend the right format for your situation. No commitment, no obligation — just a direct answer within 48 hours
WHO IS THIS FOR
COMPARE COURSES
MASTERCLASSES
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3 Hours
10-35
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No
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Yes - for 6 years+
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Yes
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Yes
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Yes
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Online + In Person
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No
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All. Individuals and teams looking for a group experience. Excellent entry to mid level creatives + brands
WORKSHOPS
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Half a day - full day
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Partially - TBC
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Partially - depending on course
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Private Only
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Yes
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Yes
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Online + In Person
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Yes if bespoke
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Mid Level Individuals and teams looking to solve a specific brief
ONE-TO-ONE
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1-3 days
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Yes
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No
Part of the Unit Creative Offer
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No
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Yes
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Yes
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Online + In Person
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Yes
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Individuals, brands and businesses looking for bespoke solutions
"Carl is energetic, knowledgeable and open. We always get great feedback from his D&AD masterclass."
LISA EVANS — D&AD