WORKSHOPS
For Creatives, Brands + Businesess
In person innovative workshops
INDUSTRY APPROVED . ONLINE . IN PERSON
Workshops help you solve creative challenges with innovative solutions
Masterclasses give you quick fix tools and insights. Workshops allow you to go deeper, to allocate the time to the content creation subjects that interest you.
What people loved
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![A woman with blonde hair wearing a black and white striped long sleeve shirt and black overalls, smiling, with her hand on her forehead, in a cozy indoor setting.]()
“Carl is an inspiring professional, we always get great feedback from his D&AD masterclass. He alwasy engages with everyone. "
Lisa Evans - D&AD
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![Portrait of a man with blonde hair wearing a dark blue button-up shirt against a black background.]()
“Carl quickly understood our brand. He successfully challenged our thinking. His ideas on cross platform solutions gave us real emotioanl insight"
Mostyn Thomas - D3O
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![Black and white photo of a smiling woman with blonde hair, posing outdoors with others in the background.]()
“Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. His idea to position us as Travel Experts was a really great piece of strategy. "
Holly - Diverse Travel
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![D&W logo in black on a yellow hexagon background.]()
A greatGreat Masterclass - gave me a fresh perspective on the challenges of story telling especially in a commercial setting. Welcoming and informative.
Senior Copywriter
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![Close-up of a middle-aged man with glasses, short gray hair, and a light pink collared shirt, looking at the camera against a black background.]()
Carl's AI presentation was insightful, engaging, and highly informative. Carl connected exceptionally well with the audience, encouraging participation and ensuring everyone felt involved throughout the session.
Fergus Bowen - Managing Director Bene
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![Yellow smiley face with the text "Harness the power of emotional creativity" curved along its top]()
This class was equal parts inspirational and tactical, a great primer on ways to add emotion to any script and video project.
Emotional Workshop CEO
FIND NEW CREATIVE POWER
Harness the power of emotional creativity
Discover how human connections can supercharge your creative strategy or marketing solution. Apply the theory to the things that matter to you as part of a group or in an individual or business group. People buy people so why not try a solution people will love.
“In the age of machine learning our greatest asset is emotional intelligence”.
Prof Neil D Lawrence
The Challenge
78% OF UK CONSUMERS
Reject inauthentic brands
People prioritise human stories over price. Businesses know this and need to act. The trick is to find consultants who understands both the emotional truth of a story and the business objective behind the brand.
The science
95% OF THE HUMAN BRAIN
Relies on emotions
The majority of purchase decisions take place in the sub-conscious mind + that mind feels first and thinks second. That’s why in the age of the scroll companies need emotionally engaging marketing to cut through the congestion.
The solution
CHOOSE THE WORKSHOP THAT’S RIGHT FOR YOU
3 Hours or 3 Days
Workshop 1
Building a successful content strategy
Whether you want to advertise on Instagram, Facebook, TikTok or a traditional advertising platform this workshop will show you how to generate a complete content strategy from “the hook” to distribution and beyond.
Designed for brands and creatives who want to take their work beyond show and tell this workshop will give you the insights you need to create and distribution a media ready campaign that will give you and your clients a real return on investment,
Online or in person
3 hours - 1 day
Suitable for: Creatives and brands who are looking for ways to boost their campaigns from about us to brand narratives and commercial content.
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This course is suitable for:
Creatives and brands looking for new ways to tell their stories.
How to build stories for shorter formats such as TikTok + Snapchat
Brands who want their about us to hot the mark, be more why and less what.
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You'll discover:
The history of narrative development from long form to social media.
New instantly usable story structures.
How to develop campaigns for advertising and marketing.
How to create emotionally engaging stories (no matter the platform!).
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From group to individual task you will develop you abilities to tell stories based on an industry brief
Task 1: Use your inner character to develop more engaging hooks
Task 2: Create emotional engagement
Task 3: Mastering short narrative: the 3 shot test
Combine your learning into a whole campaign
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Introduction - best practice
The new you: think emotion, think connection
New Structure: From hook to twist, telling compelling stories in under 15 seconds
A complete campaign: The art of conversation. How to produce open ended campaigns that go on and on.
Workshop 2
What can A.I do for me?
Can A.I really create the stories of the future?
Or is it just a tool to get us there faster?
In this workshop you will study the development of A.I narrative not just in the last few months, but in the years leading up to what is now a current topic of conversation.
Discover if this is an automation to be feared or embraced when it comes to all forms of creative narrative.
Online or in person
3 hours
Suitable for: Anyone starting off with Gen A.I, professionals in the A.I branding spaces looking to combine story knowledge with new technology.
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This course is suitable for:
Anyone starting off with Gen A.I.
Professionals in the A.I branding space looking to combine story knowledge with new technology.
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You'll discover:
The latest Generative Artificial Intelligence tools. Best Practice
Why you want to use A.I
How to prompt like a pro.
If A.I can (or cannot) beat a great old fashioned story.
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In a group on individually you'll follow the session outline and have the chance to gain knowledge not only from your course leader but also from the wider group - you're not alone!
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Best practice - where are we now. What A.I can do for you
Your relationship with A.I - are you or your brand ready? What you can do for A.I
Discover your why + prompt like a pro.
Is A.I a strategy or a tool?
Workshop 3:
Creating video first content campaigns
If a picture is worth a thousand words, a video can be worth a million likes and reposts. Video is now the no1 form of content. If you are a creative, brand or business, video is your most powerful marketing tool. But…
People are often restrained by technique, held back by the potential of A.I work arounds when all you need are some simple effective rules.
Join us + discover how to create and produce engaging content that’ll grab people’s attention and keep them engaged.
Online
3 hours - 1 day
Professional video content workflows
Suitable for: Creatives and brands who have some hands-on video experience - have taken 1 or more Masterclasses/Workshops.
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This course is suitable for:
Creatives and brands who have some hands-on video experience (have taken one or more Masterclasses/Workshops).
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You'll discover:
Professional shortcuts for ongoing video production.
Professional video workflows.
How to move from content creation to longer form projects.
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A mix of knowledge based learning and practical skills
On some of the industry standard tools and appliances
In your own space
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Where are you at? A skills review.
Are you worrying about the wrong things. The 3 rules for successful video production.
The difference between short and long form formats.
Practical challenge - bring a cardboard box to life.
Review and analysis
More professional best practice - a journey into Hollywood and beyond.
Not sure a Workshop is right for you?
See below or talk to Carl about what you're trying to achieve and he'll recommend the right format for your situation. No commitment, no obligation — just a direct answer within 48 hours
WHO IS THIS FOR
Compare Courses
Masterclasses
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3 Hours
10-35
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No
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Yes - for 6 years+
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Yes
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Yes
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Yes
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Online + In Person
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No
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All. Individuals and teams looking for a group experience. Excellent entry to mid level creatives + brands
WORKSHOPS
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Half a day - full day
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Partially - TBC
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Partially - depending on course
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Private Only
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Yes
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Yes
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Online + In Person
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Yes if bespoke
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Mid Level Individuals and teams looking to solve a specific brief
One-to-One
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1-3 days
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Yes
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No
Part of the Unit Creative Offer
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No
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Yes
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Yes
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Online + In Person
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Yes
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Individuals, brands and businesses looking for bespoke solutions
One to one - consultancy
Working directly with you, your brand, or marketing department this bespoke offer helps tackle specific creative problems or marketing needs. From campaign hooks to content delivery strategies - go deeper in a confidential one-to-one setting.