Video and Content Marketing
Helping creatives, businesses + brands
Produce and distribute channel ready content
Trusted by
VIDEO MARKETING . BRANDED CONTENT . YOUTUBE + LONG FORM
Which content production solution is right for you?
Content takes many shapes + sizes. A common mistake is wanting to be friends with every platform. Why do it? Your audience doesn’t. Your audience is selective, but what works for everyone is a shared sense of human relationships. That’s why TikTok trends are audience driven. Why starting with the dish now comes before the recipe. Audience leads, content follows.
Producing content needs understanding and consistency. That’s why the best movies use one system. That’s why Carl built Unit Creative.
What people loved
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![A woman wearing a black and white striped shirt and black overalls, smiling and touching her forehead in an indoor setting with warm lighting.]()
“Carl is an inspiring professional, we always get great feedback from his D&AD masterclass. He alwasy engages with everyone. "
Lisa Evans - D&AD
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![Portrait of a man with reddish hair wearing a dark blue button-up shirt against a black background.]()
“Carl quickly understood our brand. He successfully challenged our thinking. His ideas on cross platform solutions gave us real emotioanl insight"
Mostyn Thomas - D3O
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![A woman smiling, sitting outdoors with a person partially visible beside her, holding a camera strap over her shoulder.]()
“Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. His idea to position us as Travel Experts was a really great piece of strategy. "
Holly - Diverse Travel
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![D&D logo in black on a yellow hexagon background.]()
A greatGreat Masterclass - gave me a fresh perspective on the challenges of story telling especially in a commercial setting. Welcoming and informative.
Senior Copywriter
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![A man with short gray hair, glasses, and a slight smile, wearing a light pink collared shirt, against a black background.]()
Carl's AI presentation was insightful, engaging, and highly informative. Carl connected exceptionally well with the audience, encouraging participation and ensuring everyone felt involved throughout the session.
Fergus Bowen - Managing Director Bene
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![Yellow smiley face with oval eyes, with the text 'Harness the power of emotional creativity' in a curved arc above and an arrow forming a closed circle around it, on a black background.]()
This class was equal parts inspirational and tactical, a great primer on ways to add emotion to any script and video project.
Emotional Workshop CEO
CONTENT PRODUCTION - THE INTEGRATED PRODUCTION PROCESS
How to make successful content
YOUR ONE-STOP-CREATIVE-SHOP
As they say in the movies, a film is nothing without a cinema and a cinema is nothing without a distributor. Successful content is all about planning ahead and knowing your budget when you’re considering content strategy. That’s integrated production. .
Imagine having a writer, director and producer all in the room at the same time without the Hollywood budget. That’s Carl
Brand Strategy. Storytelling. Creative Development
START IN-HOUSE
Don’t inherent strategies. Production should be developed at strategy stage.
Using multiple agencies always leads to protracted developments and overspends.
A strong hook will help you quickly create content + give you emotional clarity.
Video is not a moving spreadsheet
Content production. Content distribution. Metrics + Management
STAY IN HOUSE
Use the same consultant or production company who understand your strategy.
Talk channels upfront
Keep budgets focused and involve the whole team in a single vision.
External Directors can help but they can also created a “new vision” which may not be in your price range.
Budget = quality. But budget doesn’t = authenticity.
Masterclasses. Workshops. One-to-one
ADAPT IN HOUSE
Social and digital campaigns don’t stay fixed. They change over time with audience reaction.
Establish distribution upfront.
Don’t forget the less obvious channels such as direct marketing + OOH. Out of fashion doesn’t mean out of mind.
It’s called moving image for a reason
REAL CAMPAIGNS - REAL RESULTS
200%
SALES INCREASE
MCCONKS in 6 WEEKS
SOLD OUT
IN RECORD TIME
Cornwall’s No1 Event
30-40% ROI
WEEK IN WEEK OUT
Notch
TRAFFIC UP 60%
HEATHROW T5
Wagamama
Ways to put your brand onscreen
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![A person paddleboarding on calm water beneath a partially destroyed pier or bridge with visible rusted metal beams and supports, and seagulls perched on the debris.]()
McConks
Combine photography and video
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![Pink background with white text that says 'Wear the real you']()
Notch + Interpride
Cross over brands
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![A plate of stir-fried noodles with chicken and vegetables, garnished with edamame, on a black table. Surrounding the plate are small bowls of sliced red chili peppers, soy sauce, shredded coconut, and green edamame beans. There is a bunch of cilantro, and a pair of chopsticks placed at the bottom of the image.]()
OOH Sales
Partnerships and traditional media
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![A man standing on a pebble beach holding a stand-up paddleboard and paddle, wearing a black wetsuit, with the sea and cloudy sky in the background.]()
McConks
Using social to build online sales
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![A person stands on a paddleboard in a calm body of water, surrounded by small islands or patches of land, with a green landscape and trees in the background.]()
McConks
Build communities and share campaigns
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![A woman in outdoor athletic clothing stretching by a green leafy background, holding her ankle while wearing a black and blue athletic outfit with a colorful bracelet.]()
Special offers
Black Friday and beyond
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![A woman with curly blonde hair is sitting at a table, holding chopsticks near a bowl of ramen. She appears to be enjoying her meal with a relaxed expression and closed eyes. The restaurant has a dark background, with steam rising from the bowl and a small cup beside it. There is a second image of the same woman in the background, smiling with eyes closed. The text on the image says 'wagamama' and 'from bowl to soul.']()
Big Brand Campaigns
Crowd pleasing campaigns
WHY CARL
The filmmaker
who knows the
boardroom
Most brand storytelling consultants know strategy or creativity. Carl has spent 25+ years moving effortlessly between the lanes, even on American Freeways — and it turns out that a multi-talented and versatility appraoch is exactly what brands need.
He pitched the script. He has made the film. He has been in the audience. Most consultants have not had that hands on experience and real world difficulties. They pitch and go. It’s also the old agency model that just doesn’t work anymore because the client if left to build the work - usually built by Carl.
So the theory of emotional creativity is not a framework borrowed from a business book it’s been developed out of real film, advertising and marketing experience.
OSCAR-SHORTLISTED FILMMAKER . BAFTA FULBRIGHT SCHOLAR . D&AD MASTERCLASS CREATOR . 25+ YEARS COMMERCIAL
THE FILM + TV BACKGROUND
Oscar-shortlisted. BAFTA. BBC. C4. Amazon Prime.
Real film and television credentials that give Carl a genuinely different perspective on storytelling, audience psychology and creative production. Not a framework borrowed from a business book.
THE FILM + TV BACKGROUND
Oscar-shortlisted. BAFTA. BBC. C4. Amazon Prime.
Real film and television credentials that give Carl a genuinely different perspective on storytelling, audience psychology and creative production. Not a framework borrowed from a business book.
THE FILM + TV BACKGROUND
Oscar-shortlisted. BAFTA. BBC. C4. Amazon Prime.
Real film and television credentials that give Carl a genuinely different perspective on storytelling, audience psychology and creative production. Not a framework borrowed from a business book.
THE FILM + TV BACKGROUND
Oscar-shortlisted. BAFTA. BBC. C4. Amazon Prime.
Real film and television credentials that give Carl a genuinely different perspective on storytelling, audience psychology and creative production. Not a framework borrowed from a business book.
WHO IS THIS FOR
Refresh your video marketing content with a Masterclass or Workshop
Workshop 3:
Creating video first content campaigns
If a picture is worth a thousand words, a video can be worth a million likes and reposts. Video is now the no1 form of content. If you are a creative, brand or business, video is your most powerful marketing tool. But…
People are often restrained by technique, held back by the potential of A.I work arounds when all you need are some simple effective rules.
Join us + discover how to create and produce engaging content that’ll grab people’s attention and keep them engaged.
Online
3 hours - 1 day
Professional video content workflows
Suitable for: Creatives and brands who have some hands-on video experience - have taken 1 or more Masterclasses/Workshops.
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This course is suitable for:
Creatives and brands who have some hands-on video experience (have taken one or more Masterclasses/Workshops).
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You'll discover:
Professional shortcuts for ongoing video production.
Professional video workflows.
How to move from content creation to longer form projects.
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A mix of knowledge based learning and practical skills
On some of the industry standard tools and appliances
In your own space
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Where are you at? A skills review.
Are you worrying about the wrong things. The 3 rules for successful video production.
The difference between short and long form formats.
Practical challenge - bring a cardboard box to life.
Review and analysis
More professional best practice - a journey into Hollywood and beyond.
Produce engaging video and social content today
Start with a conversation about your brand, your audience and what you need people to feel. Carl will respond within 24 hours with a clear proposal for what working together could look like.