HARNESS THE POWER OF EMOTIONAL CREATIVITY
For Creative Students, Brands + Businesses
The One-Stop Creative Workshop - Strategy, Story & Production in a Single Day
A single-day, in-person course that walks you through the full creative pipeline — from finding a campaign's emotional hook to multi-platform development + budgeting for distribution — taught as one connected syllabus rather than six separate sessions.
IN ONE DAY
YOU WILL
DISCOVER
1. How to create an award-winning campaign hook
2. Connect with your audience no matter the platform
3. Create content that won't break the bank
4. How to take your video to the next level
5. How to stay relevant
6. How to discover new audiences with our without A.I
What people loved
01 - COURSE OUTLINE
What this course covers
01
What’s the big idea?
Sets the strategy everyone will work to.
Discover:
The power of emotional connectivity
A strategy is only as good as it’;s practical applications AKA budget
Is your idea strong enough to cross platforms?
Plus pitfalls + examples from the real world
Most creative training covers one discipline well — storytelling, or branding, or video — and stops there. This course was built to close the gap between those separate sessions: one syllabus, taught in a single day, that moves through strategy, story, copy, art direction, video and distribution as one connected process, the way a small creative agency would actually run a campaign from brief to delivery.
Each module is taught through the lens of a specific agency role — Creative Director, Copywriter, Art Director, Film Director, Social Media Specialist and Head of Agency — so you leave with a working understanding of how each function actually thinks, not just a summary of what they do.
04
Shooting + Distributing content that connects
The only 3 things you need to shoot content
Discover:
What really matter in pre production
How to save time and money on a shoot
Why not all content is and should be created equal
How to avoid content fatigue
New way sto see production beyond cameras and lenses.
Discovery Level
A fixed agenda based on pre existing campaigns
Same 6 parts format without bespoke input
Best suited to:
Post grad students
Start ups
Generalists
02
One Hook to rule them all.
How to develop a powerful campaign hook no matter the platform.
Discover:
Using emotional creativity to find the core idea
Testing an idea before you spend money making it
Keeping every format consistent with one idea
Test your idea against A.I in a one to one creative off
03
Don’t say it feel it
Write for impact shoot content for awareness + ROI.
Discover:
What's actually worth filming vs what isn't
Writing for cross platform
Shooting once, cutting for every channel
How to make hard production choices
Experience development live with a writer and producer
05
Create content people want to share
Posting is not sharing. Learn to start longer lasting conversations
Discover:
The latest social and online trends
Does A.I really matter?
How to be seen and stay connected
Run your campaign past the experts
Algorithm are constantly changing learn to move with the updates.
Advanced
Adaptable content based on a 6 part format
Same structure but with some adaptation based on client requirements
Best suited to:
Mid level brands
Creative directors
Brand executives
06
It’s all about you.
Hard skills and learning are only part of the equation but what do you have to give as a creative?
Discover:
Your own skills
Understand what could be holding you back.
Discover why you have something unique to offer
Soft skill are the unsung heroes of creative life. This final part will help you discover who you really are and what you have to offer to take your career, brand or creative to new heights.
02 — COURSE ADAPTIONS
Same Workshop - Three Levels
From student to established brands we all want to discover new ways to break through the noise. That’s why we created three different levels of development each with it’s own price point from Discovery to advanced. Same great knowledge and commitment just different levels of price and service.
Bespoke
Adapted to your brand or brief
A bespoke service - usually run over several days not a singel session
Best suited to:
Established brands
Experienced content creators
Rebranding
03 — LEARNING OBJECTIVES
By the end of the Workshop you will be able to…
✓ Identify the emotional core of a creative brief and turn it into a campaign hook
✓ Adapt one core message consistently across different audiences and formats
✓ Brief designers, photographers and editors to get a professional result on a limited budget
✓ Plan and edit video content that holds attention across multiple channels
✓ Choose the right distribution channels for a campaign, rather than posting everywhere
✓ Set and defend a realistic campaign budget before creative work begins
Trusted by
How Emotional Storytelling Affects the Brain
Neural Coupling
A story activate neural coupling - allowing listeners to turn a narrative into their own ideas and experiences. Crerating a connection with your craetive, brand or bsuiness.
Emotional feelings
Shared experiences connect people to people and the message they are receiving. Shared feelings also project into a desire to connect with others
Dopamine
Dopamine is released when your body experiences an emotionally-charged event making it memorable, creating a feeling of authenticity.
Cortex Activity
When processing facts only two areas of the brain are activated but when a story becomes emotive the expereince is longer lasting and shows as a higher experience.
How Emotional Storytelling Affects the Brain
Neural Coupling
A story activate neural coupling - allowing listeners to turn a narrative into their own ideas and experiences. Crerating a connection with your craetive, brand or bsuiness.
Emotional feelings
Shared experiences connect people to people and the message they are receiving. Shared feelings also project into a desire to connect with others
Dopamine
Dopamine is released when your body experiences an emotionally-charged event making it memorable, creating a feeling of authenticity.
Cortex Activity
When processing facts only two areas of the brain are activated but when a story becomes emotive the expereince is longer lasting and shows as a higher experience.
D&AD APPROVED . REAL WORLD KNOWLEDGE . 30+YEARS OF EXPERIENCE
Meet your Team
WHO IS THIS FOR
Create work that will connect with your audience no matter the platform
Sounds too good to be true - that’s the power of emotional creativity it connects with everyone, globally because we all make our decisions based on shared emotions.
What is different about our Masterclasses?
Most Workshops are either built of theory or untested practices. Our approach is tool based learning designed to give you practical knowledge you can immediately use in the real world. Ways to approach briefs, build campaigns and find fast solutions to content development. Our trainers have also been doing it for a while at quite a high level.
D&AD Approved · Brazil to BAFTA
Six years of D&AD approved masterclasses. International keynote speaking from São Paulo to BAFTA — methods, tested in different rooms, working every time.
Means each Masterclass has been developed over time according to the creative and media industries needs.
Masterclasses are hands on
Although you’ll be learning in a group it doesn’t mean you can’t get involved. Each Masterclass uses hands on examples to build a solution.
Those solutions, the solutions you develop, will help you build future work based on a coherent structure.
Beat the algorithms know the algorithms
You have to be in it to win it but you also have to know nobody knows nothing so what’s the solution?
The answer is you have to know what’s out there to ignore it or find an alternative. What doesn’t change is the way human being navigate the matrix of advertising alternatives. Every Masterclass harnesses that power.
Our sessions work wonders
Check out the feedback or visit and D&AD event and you’ll hear people talking about Masterclasses and the way they helped their creativity, brand or business.
You’ll also meet like minded people who’ll help you help them.
The Credentials
Trained at USC and the Royal College of Art If you need academic rigour, it’s there.
Oscar-shortlisted, BAFTA Fulbright scholar. Proof audience connect.
25+ years of commercial production. Learnt the hard way not from books but we have books too.
Six years of D&AD masterclasses. If it didn't work, D&AD wouldn't keep booking it.
A track record is only useful if it produces results.
Awards, press and recognition from thirty years of connecting with audiences — now applied to your brand, brief or team.