HARNESS THE POWER OF EMOTIONAL CREATIVITY
For Creatives, Brands + Businesses
THE ONE-STOP
CREATIVE WORKSHOP
Imagine accessing the expertise of an advertising agency, a content consultant, a video production company and a social media specialist all at the same time. That's the offer of the one-stop creative workshop.
IN ONE DAY
YOU WILL
DISCOVER
1. How to create an award-winning campaign hook
2. Connect with your audience no matter the platform
3. Create content that won't break the bank
4. How to take your video to the next level
5. How to stay relevant
6. How to make more for less
What people loved
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![D&AD workshops]()
“Carl is an inspiring professional, we always get great feedback from his D&AD masterclass. He always engages with everyone. "
Lisa Evans - D&AD
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![mostyn thomas D30 works with carl prechezer]()
“Carl quickly understood our brand. He successfully challenged our thinking. His ideas on cross platform solutions gave us real emotional insight"
Mostyn Thomas - D3O
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![holly brennen emperor diverse works with carl prechezer]()
“Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. His idea to position us as Travel Experts was a really great piece of strategy. "
Holly - Diverse Travel
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![d&ad]()
A great Masterclass - gave me a fresh perspective on the challenges of story telling especially in a commercial setting. Welcoming and informative.
Senior Copywriter
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![fergus bowen bene works with carl prechezer]()
Carl's AI presentation was insightful, engaging, and highly informative. Carl connected exceptionally well with the audience, encouraging participation and ensuring everyone felt involved throughout the session.
Fergus Bowen - Managing Director Bene
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![carl prechezer emotional creativity logo]()
This class was equal parts inspirational and tactical, a great primer on ways to add emotion to any script and video project.
Emotional Workshop CEO
YOUR AGENCY FOR THE DAY
Come and join your own creative agency
01
Your Advertising Agency
Sets the strategy everyone else in the room works to.
WHAT THIS COVERS
Defining the campaign objective
Understanding your budget and what it can realistically buy
Setting the brief the rest of the day works from
Where the money should and shouldn't goWe want to be everywhere
Plus pitfalls + examples from the real world
One room. One day. Six experts focusing on your brand, your aspiration, your questions. Six agency roles working with you. Scalable, relatable, knowledgable . Award winners and accredited tutors. Here's exactly what each part of the day covers.
04
Your film director and distributor
Discover the only 3 things you need to remember when shooting and distributing content
WHAT THIS COVERS
What really matter in pre production
How to save time and money on a shoot
Why not all content is and should be created equal
How to avoid content fatigue
Discover a new way to see your production that isn’t about cameras and lenses. Make content for all
02
Your Creative Director
How to develop a powerful campaign hook no matter the platform.
WHAT THIS COVERS
Using emotional creativity to find the core idea
Testing an idea before you spend money making it
Keeping every format consistent with one idea
Knowing when an idea is strong enough to commit to
Test your idea against A.I in a one to one creative off
03
Your Writer + Producer.
Learn how and what to develop, without wasting budget. Write for impact shoot content for awareness + ROI.
WHAT THIS COVERS
What's actually worth filming vs what isn't
Writing for cross platform
Shooting once, cutting for every channel
Production choices that save money without cheapening the work
Experience development live with writer and producer working together.
05
Your Social Media + Distribution agency
No matter the content discovering ways to reach your audience is key.
WHAT THIS COVERS
The latest social and online trends
Does A.I really matter?
How to be seen and stay connected
Run your campaign past the experts
Algorithm are constantly changing. Discover what’s really at the cutting edge and how to use it.
06
It’s all about you.
Hard skills and learning are only part of the equation but what do you have to give as a creative? What are your sofyt skills?
WHAT THIS COVERS
Check your own skills against other and yourself
Understand what could be holding you back.
Discover why you have something unique to offer
Soft skill are the unsung heroes of creative life. This final part will help you discover who you really are and what you have to offer to take your career, brand or creative to new heights.
Three choices - compare Workshops
From student to established brands we all want to discover different things. That why we have created three different levels of devlopment each with it’s own price point from Discovery to advance. Same great knowledge and commitment just different levels of bespoke.
WHO IS THIS FOR
DISCOVERY
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1 day
10-35
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Students or start ups
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Same great format but content is not bespoke to you. Means that you will be studying existing briefs to give you an overview
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Yes but limited to one
ADVANCED
BESPOKE
DISCOVER THE POWER OF THE EMOTIONAL CREATIVITY
Course Snapshot
In this section give you a taster of Prt 1 - discover how our agency’s philosophy can give you a new approach to your work, brand or your business
You’ve learnt about creativity, branding or marketing. You have your favourite theories but most of the knowledge you have is probably based on books and practical tools that a haven’t had a chance to catch up with the new world of super computers and A.I. Why would they? This is a brand new world.
So we’d like to introduce you to a new power built on science fact and practical success. Welcome to the world of emotional creativity where:
Humans feel first and think second.
From the most shared videos of 2026 back to Dante + Shakespeare successful story structure has always been the same. So why not harness the power of human connectivity?
Character + Emotion + Conflict = Engagement
Now for the hard part. The part where you come in.
Are you prepared to take a long honest look at your approach, your brand or business? Does it have those 4 key parts?
Do people understand your brief, your brand’s character, why they should care?
Do they feel something when they look at your work or your channels. Is your emotional value consistent on every platform?
Do they understand what you can help your audience overcome? What your services can do for them, emotionally? Are your services making their lives easier?
Do your metrics really say people are watching, listening?
If you answer no, not sure, maybe maybe it’s time to get in touch
Using Emotions
Understanding the power of emotional creativity. Why should we care?
Bob Prince - Roofer. Good description but no one reading Bob’s sign has any idea why they should hire Bob? Why they should care?
Seems basic but consider most briefs and PPT’s do they start with the big question - why should I care?
Know why your audience cares + you’ll discover a whole host of emotional reason to build your campaign.
Developing a Campaign Hook
Now you can begin to develop a campaign hook that’ll work for you or your brand but…
Who are you talking to?
One of the biggest marketing changes in recent years is audeince first advertising and like good old fashioned movie studio logic you gotta know
- Who are you talking to, where are they and when are they needing your offer.
Be ready for production - Add a little Conflict
What is at stake?
What problem needs resolving? How can you help your audience for the better? Without conflict, there is no story — only description.
Conflict will give your social the spark it needs to stand out abd the audience the feeling you made their lives better
How Emotional Storytelling Affects the Brain
Neural Coupling
A story activate neural coupling - allowing listeners to turn a narrative into their own ideas and experiences. Crerating a connection with your craetive, brand or bsuiness.
Emotional feelings
Shared experiences connect people to people and the message they are receiving. Shared feelings also project into a desire to connect with others
Dopamine
Dopamine is released when your body experiences an emotionally-charged event making it memorable, creating a feeling of authenticity.
Cortex Activity
When processing facts only two areas of the brain are activated but when a story becomes emotive the expereince is longer lasting and shows as a higher experience.
D&AD APPROVED . REAL WORLD KNOWLEDGE . 30+YEARS OF EXPERIENCE
Meet your agency
WHO IS THIS FOR
Create work that will connect with your audience no matter the platform
Sounds too good to be true - that’s the power of emotional creativity it connects with everyone, globally because we all make our decisions based on shared emotions.
What is different about our Masterclasses?
Most Workshops are either built of theory or untested practices. Our approach is tool based learning designed to give you practical knowledge you can immediately use in the real world. Ways to approach briefs, build campaigns and find fast solutions to content development. Our trainers have also been doing it for a while at quite a high level.
D&AD Approved · Brazil to BAFTA
Six years of D&AD approved masterclasses. International keynote speaking from São Paulo to BAFTA — methods, tested in different rooms, working every time.
Means each Masterclass has been developed over time according to the creative and media industries needs.
Masterclasses are hands on
Although you’ll be learning in a group it doesn’t mean you can’t get involved. Each Masterclass uses hands on examples to build a solution.
Those solutions, the solutions you develop, will help you build future work based on a coherent structure.
Beat the algorithms know the algorithms
You have to be in it to win it but you also have to know nobody knows nothing so what’s the solution?
The answer is you have to know what’s out there to ignore it or find an alternative. What doesn’t change is the way human being navigate the matrix of advertising alternatives. Every Masterclass harnesses that power.
Our sessions work wonders
Check out the feedback or visit and D&AD event and you’ll hear people talking about Masterclasses and the way they helped their creativity, brand or business.
You’ll also meet like minded people who’ll help you help them.
The Credentials
Trained at USC and the Royal College of Art If you need academic rigour, it’s there.
Oscar-shortlisted, BAFTA Fulbright scholar. Proof audience connect.
25+ years of commercial production. Learnt the hard way not from books but we have books too.
Six years of D&AD masterclasses. If it didn't work, D&AD wouldn't keep booking it.
A track record is only useful if it produces results.
Awards, press and recognition from thirty years of connecting with audiences — now applied to your brand, brief or team.