CREATE EMOTIONALLY ENGAGING CAMPAIGNS: Discover new ways to develop your marketing and advertising campaigns.
HARNESS THE POWER OF EMOTIONAL CREATIVITY
If they don’t feel it, they won’t buy it.
Science fact, not advertising waffle. We’re all looking for new ways to attract and engage with audiences. In this one day workshop you’ll discover a unique, simple tool. A way to enhance your reach, boost your sales and gain a genuine return on investment.
All based on the power of human connections.
What people loved
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“Carl is an inspiring professional, we always get great feedback from his D&AD masterclass. He always engages with everyone. "
Lisa Evans - D&AD
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![mostyn thomas D30 works with carl prechezer]()
“Carl quickly understood our brand. He successfully challenged our thinking. His ideas on cross platform solutions gave us real emotional insight"
Mostyn Thomas - D3O
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![holly brennen emperor diverse works with carl prechezer]()
“Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. His idea to position us as Travel Experts was a really great piece of strategy. "
Holly - Diverse Travel
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![d&ad]()
A great Masterclass - gave me a fresh perspective on the challenges of story telling especially in a commercial setting. Welcoming and informative.
Senior Copywriter
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![fergus bowen bene works with carl prechezer]()
Carl's AI presentation was insightful, engaging, and highly informative. Carl connected exceptionally well with the audience, encouraging participation and ensuring everyone felt involved throughout the session.
Fergus Bowen - Managing Director Bene
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![carl prechezer emotional creativity logo]()
This class was equal parts inspirational and tactical, a great primer on ways to add emotion to any script and video project.
Emotional Workshop CEO
Emotional stories - the results
Science shows us that a strong storytelling strategy will produce longer lasting results across all platforms regardless of algorithmic challenges
95%
OF PURCHASE DECISIONS MADE SUBCONSCIOUSLY — DRIVEN BY EMOTION, NOT LOGIC
78%
OF UK CONSUMERS NOW CHOOSE BRANDS WITH AUTHENTIC HUMAN STORIES OVER PRICE ALONE
55%
MORE LIKELY TO REMEMBER A BRAND AFTER A STORY THAN AFTER FACTS OR DATA ALONE
The emotional brain processes information 80,000 times faster than the rational brain. Decisions are made before conscious thought kicks in — the logic comes after, to justify what the feeling already decided.
Every piece of brand storytelling work Carl does is built on this foundation. Start with the feeling. Find the character. Create the conflict. Build the resolution. The framework is the same whether it's a 30-second film or a 12-month brand strategy.
It's the same framework that underpins the D&AD Masterclass in Emotional Creativity — used by brands and agencies internationally to build work that connects where it counts.
MASTERCLASS BENEFITS
Increased sales, higher retention + stronger customer loyalty.
200%
McConks double their expected pre-sales in under 6 weeks
SOLD OUT
Wavelength sold out their Drive In event before physical tickets were on sale
30-40% ROI
Notch returns consistent ROI week in week out peaking at Black Friday and Holiday periods.
Join our next Business Booster Masterclass and discover:
Here is
A List of
Six things
You will learn
At the Masterclass
Trusted by
ONE DAY - SCHEDULE
6 SESSIONS, MULTIPLE TOOLS, ONE AIM - BOOST YOUR BUSINESS
Combining practical exercises with real world trends each session will connect to give you an instantly usable emotional marketing strategy.
01 - Perfect Imperfection
Harness the marketing power of existing human connections
Understanding why audiences really buy
Create a strategy the day will follow
04 - Conquering multiplatform
How to create content that’ll work on every platform
Can A.I really help?
Develop your production skills without breaking the budget
02 - Who are you talking to + why should they care?
Why audience first marketing works
Learn how to perfect your offer in ways people can’t ignore
Discover what your audience really thinks about you
03 - Creating better glue
Investigate if your connections are strong enough to sustain
Do you have a campaign hook that will sustain
Why sharks hate humans
05
More ideas…
06 - Joining it all up
More ideas…
Loved by
D&AD APPROVED . REAL WORLD KNOWLEDGE . 30+YEARS OF EXPERIENCE
Meet your team
Why Emotional Storytelling works - the science behind the Masterclass
Neural Coupling
A story activate neural coupling - allowing listeners to turn a narrative into their own ideas and experiences. Crerating a connection with your craetive, brand or bsuiness.
Emotional feelings
Shared experiences connect people to people and the message they are receiving. Shared feelings also project into a desire to connect with others
Dopamine
Dopamine is released when your body experiences an emotionally-charged event making it memorable, creating a feeling of authenticity.
Cortex Activity
When processing facts only two areas of the brain are activated but when a story becomes emotive the expereince is longer lasting and shows as a higher experience.
DISCOVER THE POWER OF THE EMOTIONAL CREATIVITY
Course Snapshot
In this section give you a taster of Prt 1 - discover how our agency’s philosophy can give you a new approach to your work, brand or your business
You’ve learnt about creativity, branding or marketing. You have your favourite theories but most of the knowledge you have is probably based on books and practical tools that a haven’t had a chance to catch up with the new world of super computers and A.I. Why would they? This is a brand new world.
So we’d like to introduce you to a new power built on science fact and practical success. Welcome to the world of emotional creativity where:
Humans feel first and think second.
From the most shared videos of 2026 back to Dante + Shakespeare successful story structure has always been the same. So why not harness the power of human connectivity?
Character + Emotion + Conflict = Engagement
Now for the hard part. The part where you come in.
Are you prepared to take a long honest look at your approach, your brand or business? Does it have those 4 key parts?
Do people understand your brief, your brand’s character, why they should care?
Do they feel something when they look at your work or your channels. Is your emotional value consistent on every platform?
Do they understand what you can help your audience overcome? What your services can do for them, emotionally? Are your services making their lives easier?
Do your metrics really say people are watching, listening?
If you answer no, not sure, maybe maybe it’s time to get in touch
Using Emotions
Understanding the power of emotional creativity. Why should we care?
Bob Prince - Roofer. Good description but no one reading Bob’s sign has any idea why they should hire Bob? Why they should care?
Seems basic but consider most briefs and PPT’s do they start with the big question - why should I care?
Know why your audience cares + you’ll discover a whole host of emotional reason to build your campaign.
Developing a Campaign Hook
Now you can begin to develop a campaign hook that’ll work for you or your brand but…
Who are you talking to?
One of the biggest marketing changes in recent years is audeince first advertising and like good old fashioned movie studio logic you gotta know
- Who are you talking to, where are they and when are they needing your offer.
Be ready for production - Add a little Conflict
What is at stake?
What problem needs resolving? How can you help your audience for the better? Without conflict, there is no story — only description.
Conflict will give your social the spark it needs to stand out abd the audience the feeling you made their lives better
WHO IS THIS FOR
Create work that will connect with your audience no matter the platform
Sounds too good to be true - that’s the power of emotional creativity it connects with everyone, globally because we all make our decisions based on shared emotions.
What is different about our Masterclasses?
Most Workshops are either built of theory or untested practices. Our approach is tool based learning designed to give you practical knowledge you can immediately use in the real world. Ways to approach briefs, build campaigns and find fast solutions to content development. Our trainers have also been doing it for a while at quite a high level.
D&AD Approved · Brazil to BAFTA
Six years of D&AD approved masterclasses. International keynote speaking from São Paulo to BAFTA — methods, tested in different rooms, working every time.
Means each Masterclass has been developed over time according to the creative and media industries needs.
Masterclasses are hands on
Although you’ll be learning in a group it doesn’t mean you can’t get involved. Each Masterclass uses hands on examples to build a solution.
Those solutions, the solutions you develop, will help you build future work based on a coherent structure.
Beat the algorithms know the algorithms
You have to be in it to win it but you also have to know nobody knows nothing so what’s the solution?
The answer is you have to know what’s out there to ignore it or find an alternative. What doesn’t change is the way human being navigate the matrix of advertising alternatives. Every Masterclass harnesses that power.
Our sessions work wonders
Check out the feedback or visit and D&AD event and you’ll hear people talking about Masterclasses and the way they helped their creativity, brand or business.
You’ll also meet like minded people who’ll help you help them.
The Credentials
Trained at USC and the Royal College of Art If you need academic rigour, it’s there.
Oscar-shortlisted, BAFTA Fulbright scholar. Proof audience connect.
25+ years of commercial production. Learnt the hard way not from books but we have books too.
Six years of D&AD masterclasses. If it didn't work, D&AD wouldn't keep booking it.
A track record is only useful if it produces results.
Awards, press and recognition from thirty years of connecting with audiences — now applied to your brand, brief or team.