Masterclasses
Supercharge your creativity with D&AD approved Masterclasses. Discover new content strategies, trending insights and practical guides for creatives + brands.
What do people love about Carl’s Masterclasses
Stop the scroll, start feeling
Scrolling, what’s wrong with scrolling?
Nothing. The challenge is not scrolling, the challenge is getting people to stop. How do successful brands, businesses and social media creators produce engaging content that’ll grab people’s attention and keep them engaged.
You’ll discover:
How to capture your audience’s attention.
Discover the secrets of creating engaging emotional campaigns.
The three things you need for successful video marketing production.
Online - through D&AD
3 hours
Suitable for: Everyone.
Content creators. Agency creatives. Brands.
Stop the scroll, start feeling
You’ll discover:
How to capture your audience’s attention.
Discover the secrets of creating engaging emotional campaigns.
The three things you need for successful video marketing production.
Online - through D&AD
3 hours
Suitable for: Everyone.
Content creators. Agency creatives. Brands.
Emotional Creativity
Harness the power of human connections, no matter the platform.
We’re all fighting to get noticed and in a multi-platform world where attention is measured in seconds, not minutes, this Masterclass gives you the shortcuts and tools to ensure your work connects.
You’ll discover:
How to create emotional campaigns.
The secrets of social narrative.
How to use emotional creativity and video marketing.
Online - through D&AD
3 hours
Suitable for: Everyone.
Content creators. Agency creatives. Brands.
Impactful Video Marketing
Create video for direct and online campaigns.
If a picture is worth a thousand words, a video can worth a million likes and reposts. Video is now the no1 form of content. If you are a creative, brand or business, video is your most powerful marketing tool.
You’ll discover:
How to create video marketing campaigns - no matter the platform.
Impact doesn’t = Hollywood budgets.
Why all you need to discover is tone, music and editing..
Online or in person
3-6 hours
Suitable for: Everyone.
Content creators. Agency creatives. Brands.
Consultancy
Working directly with you or your marketing / department this bespoke offer helps tackle specific creative problems or marketing needs. From campaign hooks to content delivery strategies - go deeper in a one-to-one setting.
Why you should book Carl for your next event
Described by Variety Magazine as “Absolutely charming and unabashedly offbeat” Carl’s informal educated style adds humour and gravitas to subjects without loosing focus on inspiration.
With over 25 years of hands on experience his knowledge of the media industry goes back to the ages before new digital technologies providing historical and well as up-to-date insights.
His open and upfront style explains important ground breaking ideas in an easy-to-understand way. This, combined with his unique insights, makes for presentations that inspire and generate new ideas.
Carl has worked across the globe so his point of view is truly international.
Carl is also a skilled host, MC and moderator who has received excellent feedback for the events, panels and roundtables he has hosted.
