BRAND STRATEGIST . CREATIVE STORYTELLING . CONTENT PRODUCER
Work that actually connects.
No agency overhead. No outsourced intermediaries. From boardroom, to brief to finished content. Campaigns created in-house by Carl
CORE SERVICES
Brand Storytelling + Emotional Marketing - at senior independent level
-
Description text goes here
-
Description text goes here
-
Description text goes here
-
Item description
-
Item description
25+
100%
D&AD
01
Strategic Development
Start Up. Rebrand . Refresh
Strategy without creativity is a map nobody reads. Creativity without strategy is energy without direction.
Carl brings both - from boardroom brief to finished content - working with brands at the point where most agencies get stuck: the bridge between the two.
The Rebrand
Notch - Passion for Life
The need - Re-brand, increase engagement, become mainstream.
The aim - Transform an achievement based jewellery brand into a desirable everyday charm.
The work - Adding emotion to the brand’s messaging Carl & UC created a strong strategic repositioning - Passion For Life. From passion came a new creative direction. A new look and feel, website and unified the brand’s cross channel advertising .
Data That
Tells a Story
Explore interactive visualizations that uncover insights, reveal trends, and help guide smart decisions. Our charts and graphs turn numbers into narratives—helping you understand and explore key information at a glance.
02
Creative Campaigns
Emotional Hooks. New Materials. Sensible Distribution
Not everyone needs a complete campaign. Businesses with in-house creative departments sometimes need a little fresh thinking from the outside. Carl’s experience bridging the worlds means that even at initial levels he know what campaigns will cost and can be tailored to your needs.
CREATE CONTENT STRATEGIES TO SAVE YOU TIME AND MONEY
Why spend time and money creating and producing endless social media when a clear digital strategy can unite your marketing activity + save you money. Combine this with a well rounded cross platform campaign and you will generate real results. Let our media buyers, content producers and social teams work with you to develop and post the right content for the right platforms. Use our services to take your brand and its advertising to another level.
From online to out of home, campaigns need to deliver sales
Using the same creative across platforms gives unity and control. All of the campaigns pictured below delivered measurable results. From ticket sales to product purchase and sell-out events, our campaigns generate real results.
Data That
Tells a Story
Explore interactive visualizations that uncover insights, reveal trends, and help guide smart decisions. Our charts and graphs turn numbers into narratives—helping you understand and explore key information at a glance.
03
VIDEO MARKETING . BRANDED CONTENT . SOCIAL MEDIA • YOUTUBE CAMPAIGN
Emotional Persuasive Content.
Some …
Data That
Tells a Story
Explore interactive visualizations that uncover insights, reveal trends, and help guide smart decisions. Our charts and graphs turn numbers into narratives—helping you understand and explore key information at a glance.
Get social
Partnerships
Expose yourself to new audiences with a cross platform campaign.
Partnerships are a great way to broaden your following and talk about your passions without losing focus on your key values and brand objectives.
Expand and collaborate.
Build content libraries
One campaign, multiple platforms, build your library today.
Creating a campaign “hook” gives you the glue you need to link together all your media, no matter the social network of ad platform.
One company, one strategy.
Competitive advantage
Why show and tell when you can make people feel + share your content?
Start ups need an advantage, a way to think outside the box. So why not zig while others zag? Use conversation questions not full stops.
Boost online sales.
Sell sell sell
Sometimes it’s as simple as selling as many tickets as you can, fast.
But when the market is flooded with events how do you sell out with the pressure of time against you? Think old school media, new media savvy!
Combine OOH with digital.
04 OOH + EVENTS
EVENTS. OOH. ETC
Strategy …
Data That
Tells a Story
Explore interactive visualizations that uncover insights, reveal trends, and help guide smart decisions. Our charts and graphs turn numbers into narratives—helping you understand and explore key information at a glance.
05
In-House Consultancy
A FRESH LOOK WITHOUT THE OUTSOURCE
Strategy
Data That
Tells a Story
Explore interactive visualizations that uncover insights, reveal trends, and help guide smart decisions. Our charts and graphs turn numbers into narratives—helping you understand and explore key information at a glance.
Our Partners
