BRAND STRATEGY . CREATIVE STORYTELLING . MASTERCLASSES + KEYNOTES
Supercharge your brand with emotionally persuasive solutions
Carl helps brands bridge the gap between business strategy, creative direction and content creation.
Tried and tested by established brands and award winning creatives
From D&AD approved Masterclasses to bespoke consultancy Carl’s services will help you cut through the noise and stay connected
Carl’s services give you a one stop shop for creative solutions.
No one wants to pay different consultants for different services. It’s a waste of time and money. Everyone’s looking for simpler marketing and advertising solutions. That’s why Carl created the startegy of emotional creativity.
Developed from 25+ years of advertising and marketing experience in Hollywood + Hounslow Carl’s persuasive solutions bridge the gap between strategic planning and creative production.
Join a Masterclass or consult one to one and discover how to engage 95% of the human brain. Something A.I will never achieve.
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The Challenge
New technology needs new solutions
78%
OF UK CONSUMERS
Reject inauthentic brands
78% of UK consumers prioritise brands that share transparent, human stories over price. Businesses know this and need to act. The trick is to find consultants who understands both the emotional truth of a story and the business objective behind the brand.
5%
OF YOUR BRAIN
Relies in logic
95% of our purchase decision making takes place in the sub-conscious mind + that mind feels first and thinks second. That’s why, in the age of scroll companies need emotionally engaging marketing solutions to cut through the congestion otherwise your advertising is just… noise.
6/10
BUSINESSES ARE HIRING
Talent is shrinking.
Six in ten UK businesses are hiring in creative and marketing talent — but competing for the same small pool of experienced talent is pointless. An independent consultant who bridges the gap between strategy, creativity and production can expedite speed growth + generate genuine ROI .
The Solution
Creativity + strategy = engagement. What’s the +? Emotional creativity
Your Brief
To write a good brief you need to know your audience but does your audience really know what they want? So what’s the commonality? Feeling. Inside us all are a set of common emotions, that’s the link. Starting with an emotional brief will give you a more engaging offer. Now all you need is someone to bridge the gap…
Your Audience
We’re all exhausted. Bombarded with offers on a second by second basis. Social media has reduced marketing to a click based price driven algorithm but the one thing which still grabs people’s attention, an emotionally engaging story, even if it’s reduced to a single image or word. The trick - find the emotion and bridge the gap
Cost Effective Services
Brand storytelling + creative strategy combined with seamless production.
No agency overhead. No junior teams. Carl works directly with brands and agencies as consultant, creative directot and producer — bespoke to the brief, in-house, no outsourcing.
Strategy built for execution
Emotive campaigns your audience will love
Distribution ready solutions fit for any platform
Bespoke cost effective social media executions
Creative Development with production in mind :
From single idea to complete campaigns choose your creative services
Know the budget and bracket from the start
Understand platform distribution needs
In house production + distribution:
No outsourcing.
25+ years of commercial, branded content and social experience.
Proven metric and studies
What people loved
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“Carl is an inspiring professional, we always get great feedback from his D&AD masterclass."
Lisa Evans - D&AD
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“Carl quickly understood our brand and tone of voice. He successfully challenged our thinking."
Mostyn Thomas - D3O
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“Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. "
Holly - Diverse Travel
D&AD APPROVED . ONLINE + IN PERSON
MASTERCLASSES + WORKSHOP
Practical tools for teams who want to create work that actually connects. Supercharge creative output, build emotional storytelling skills and develop video marketing that delivers sustainable ROI.
01
MASTERCLASS
Emotional Storytelling + Video Marketing
Discover how emotion-led creative strategy outperforms content-volume approaches. Built for marketing teams, creative directors and brand leads who need work that cuts through.
04
WORKSHOP
Find Your WHY — Inner Brand Identity
Before any content strategy, there's a story. This workshop uncovers the authentic narrative that makes a brand distinctive — and builds everything else from there.
02
MASTERCLASS
Stop the Scroll, Start Feeling
In an age of AI-generated content, attention is the scarcest resource. This session builds the creative toolkit to make audiences feel something — and remember you.
05
WORKSHOP
Video Marketing for ROI
Practical frameworks for creating video content that delivers measurable return. How to connect brand strategy to content that performs — across every platform.
03
WORKSHOP
Creating Authentic Brand Video
Why authenticity beats production value in 2026 — and how to brief, shoot and publish video content that builds brand loyalty rather than just filling a feed.
06
ONE-TO-ONE
Bespoke Consultancy Session
A tailored session around your specific brief — creative strategy, content direction, brand positioning, or AI integration. Direct access, no intermediaries, senior expertise from day one.
