VIDEO MARKETING . BRANDED CONTENT . YOUTUBE LONG FORM
We don’t make content we create memorable feelings
Video, photography and social — produced entirely in-house. No outsourcing. You always talk directly to the creatives who make it.
REAL RESULTS FROM REAL CAMPAIGNS
200%
SALE INCREASE
MCCONKS . 6 WEEKS
SOLD OUT
CORNWALL’S NO.1 EVENT
Drive in cinema
Wagamama
Heathrow T5 screen
Wagamamas
Notch
McConks
D30
Diverse Travel
Lanson
Wagamamas Notch McConks D30 Diverse Travel Lanson
30-40%
ROI week-in week-out
Drive in cinema
FOOT TRAFFIC
Four Ways to put your brand onscreen
Video, photography and social — produced From a giant screen at Heathrow T5 to a 15-second vertical for TikTok. We’re a one-stop-shop - strategy, production and distribution, all under one roof.
Four ways to put your brand onscreen
From a giant screen at Heathrow T5 to a 15-second vertical for TikTok. We're a one-stop-shop — strategy, production and distribution, all under one roof.
HOW TO WORK WITH CARL
Enter wherever you need us.
Real world results
EMOTIONAL STORIES . THE RESULTS
Science shows us that a strong storytelling strategy will produce longer lasting results across all digital platform regardless of algorithmic challenges
95%
OF PURCHASE DECISIONS MADE SUBCONSCIOUSLY — DRIVEN BY EMOTION, NOT LOGIC
78%
OF UK CONSUMERS NOW CHOOSE BRANDS WITH AUTHENTIC HUMAN STORIES OVER PRICE ALONE
55%
MORE LIKELY TO REMEMBER A BRAND AFTER A STORY THAN AFTER FACTS OR DATA ALONE
The emotional brain processes information 80,000 times faster than the rational brain. Decisions are made before conscious thought kicks in — the logic comes after, to justify what the feeling already decided.
Every piece of brand storytelling work Carl does is built on this foundation. Start with the feeling. Find the character. Create the conflict. Build the resolution. The framework is the same whether it's a 30-second film or a 12-month brand strategy.
It's the same framework that underpins the D&AD Masterclass in Emotional Creativity — used by brands and agencies internationally to build work that connects where it counts.
BRAND STORY SERVICES
Four ways Carl can work with your brand
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Strategy
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Production
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Distribution
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WHY CARL
The filmmaker who knows the boardroom.
Most brand storytelling consultants know strategy or creativity. Carl has spent 25 years refusing to pick one - and it turns out that combination is exactly what brands need.
He has made the film. He has been in the audience. He has sat in the brief and he has sat in row G watching an audience respond to what was made from that brief. That dual perspective is what makes every piece of brand storytelling work he does genuinely different.
Not a framework borrowed from a business book. Real experience - across film, advertising, brand strategy and education - applied to your specific brief.
OSCAR - SHORTLISTED FILMMAKER
D&AD MASTERCLASS CREATOR
BBH . HAVAS. UNILEVER
BAFTA FULBRIGHT SCHOLAR
25+ YEARS COMMERCIAL
COCA COLA . FIAT
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OSCAR-SHORTLISTED FILMMAKER . BAFTA FULBRIGHT SCHOLAR . AMAZON PRIME.
The storytelling principles applied to every brand brief come from real filmmaking practice at the highest level - not from a book about filmmaking.
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BBH . HAVAS . UNILEVER . COCA COLA . FAIT . 25+ YEARS
Every storytelling principle is grounded in what works commercially - at scale, under budget pressure, for demanding clients with measurable objectives.
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D&AD MASTERCALSS IN EMOTIONAL CREATIVITY - INTERNATIONAL
Carl knows how to transer the emotional creativity framework to teams and brands - not just talk about it. The D&AD track record proves that.
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SENIOR . INDEPENDENT . BESPOKE - NO AGENCY OVERHEAD
Direct access. No account team. No junior execution. The person you brief is the person who thinks, creates and delivers. That matters
Your brand has a story.
Let’s find it.
Start with a conversation about your brand, your audience and what you need people to feel. Carl will respond within 24 hours with a clear proposal for what working together could look like.
The emotional creativity formula
Every great brand story is built from the same parts.
From the most shared videos of 2026 back to Dante + Shakespeare successful structure is the same.
Character + Emotion + Conflict = Engagement.
This is not a creative theory it’s how the human brain processes narrative — and it works on any platform, in any format, for any audience. Carl's brand formula can be applied to every brief.
Character
Who is this brand? What do they believe? What have they sacrificed? What makes them distinctly themselves?
Emotion
What does your audience feel right now? What do you want them to feel? Which emotion serves your goal?
Conflict
What is at stake? What problem needs resolving? Without conflict, there is no story — only description.
Engagement
Work that connects, stays connected and builds the relationship that turns audiences into customers — and customers into advocates.
BRAND STORYTELLING — EXPLAINED
What makes a brand
story actually work.
Brand storytelling is one of the most searched-for and least understood disciplines in modern marketing. Here is what the research tells us — and how Carl applies it.
Stories activate more of the human brain than data. When we read facts, the language areas of the brain processes the information. When we engage with a story, multiple areas light up — including those responsible for sensory experience, emotion and memory. This is not metaphor. This is neuroscience.
The implication for brands is significant: a story is not just more engaging than a list of benefits — it is processed differently, remembered differently, and acted upon differently. Brand storytelling is not a creative preference. It is a communication advantage with measurable neurological backing.
Carl's approach draws on 25 years of commercial learning — in film, advertising, brand strategy and the D&AD Emotional Creativity Masterclasses — giving brands a storytelling practice that produces real, lasting results.old.
PRINCIPLE 1 — CHARACTER BEFORE MESSAGE
Audiences connect with people. Not products. Not brands. People.
Before your brand can have a story, it needs a character. Not a brand persona or a tone of voice document — a genuine personality, with values, contradictions and history. The most powerful brand stories are built from a clearly defined character that audiences can recognise, trust and want to follow.
PRINCIPLE 2 — EMOTION BEFORE LOGIC
Decisions are made emotionally. Logic justifies what emotion already decided.
The briefs that produce the weakest creative work are the ones that start with benefits, features and rational proof points. Effective brand storytelling reverses this: establish the feeling first, then give the audience the logic they need to justify the decision they've already made emotionally.
PRINCIPLE 3 — CONFLICT AS THE ENGINE
Without conflict, there is no story. Only description.
"The cat sat on the mat" is not a story. "The cat sat on the dog's mat" is a story. The difference is conflict — tension, stakes, something that needs to be resolved. Every effective brand story has a conflict at its centre: the problem your audience faces, the status quo your brand challenges, the gap between where they are and where they want to be.
PRINCIPLE 4 — CONSISTENCY AS TRUST
A brand story is not a campaign. It is a relationship that compounds over time.
The most valuable thing a brand story does is not generate a single campaign. It creates a consistent emotional thread across every piece of communication the brand produces — so that over time, the audience builds a real relationship with the brand based on knowing who it is, what it believes and what it will always feel like to encounter it.
Case Studies - Emotional stories
Brand storytelling & creative campaigns that produced real results.
Theory is fine but what matters are solid results. Whether it’s ticket sales, conversions or gold old fashioned metrics here are some examples of how Carl has made a big difference for brand stories both nationally and inernationally.
Strategic Development:
Emotive campaigns
distribution ready + Web
Social media
Creative Development:
From single idea to complete campaigns choose your creative services
In house production + distribution:
No outsourcing. 25+ years of commercial, branded content and social expereince.