BRAND STRATEGIST . CREATIVE STORYTELLING CONSULTANT . CONTENT PRODUCER
Bridging the gap between creative direction and business strategy Carl helps brands develop emotionally persuasive solutions that generate lasting results.
Strategy without creativity is a plan, creativity without strategy is a feeling but together, they're gold.
BRAND STRATEGIST . CREATIVE STORYTELLING CONSULTANT . CONTENT PRODUCER
Create + build emotionally engaging advertising and marketing for your business.
Strategy without creativity is a plan, creativity without strategy is a feeling but together, they're gold.
BRAND STRATEGIST . CREATIVE STORYTELLING CONSULTANT . CONTENT PRODUCER
Create + build emotionally engaging advertising and marketing for your business.
Strategy without creativity is a plan, creativity without strategy is a feeling but together, they're gold.
BRAND STRATEGIST . CREATIVE STORYTELLING CONSULTANT . KEYNOTE SPEAKER
Emotional creativity. Commercial results. Feel. Connect. Convert
Bridging the gap between creative direction and business strategy Carl helps brands cut through with emotionally persuasive work that produces real, lasting results.
The Challenge
New technology needs new solutions
78%
OF UK CONSUMERS
Reject inauthentic brands
78% of UK consumers prioritise brands that share transparent, human stories over price. Businesses know this and need to act. The trick is to find consultants who understands both the emotional truth of a story and the business objective behind the brand.
76%
OF CREATIVE TEAMS
Are flooded with A.I content.
With AI generating vast quantities of generic content, the new trend is a return to quality. 76% of creative leaders say demand exceeds their team's capacity. Businesses are actively seeking depth, personality and human value — emotional campaigns that cut through.
6/10
BUSINESSES ARE HIRING
Talent is shrinking.
Six in ten UK businesses are hiring in creative and marketing talent — but competing for the same small pool of experienced talent is pointless. An independent consultant who bridges the gap between strategy, creativity and production can expedite speed growth + generate genuine ROI .
The Challenge
New technology needs new solutions
78%
OF UK CONSUMERS
Reject inauthentic brands
78% of UK consumers prioritise brands that share transparent, human stories over price. Businesses know this and need to act. The trick is to find consultants who understands both the emotional truth of a story and the business objective behind the brand.
5%
OF YOUR BRAIN
Relies in logic
95% of our purchase decision making takes place in the sub-conscious mind + that mind feels first and thinks second. That’s why, in the age of scroll companies need emotionally engaging marketing solutions to cut through the congestion otherwise your advertising is just… noise.
6/10
BUSINESSES ARE HIRING
Talent is shrinking.
Six in ten UK businesses are hiring in creative and marketing talent — but competing for the same small pool of experienced talent is pointless. An independent consultant who bridges the gap between strategy, creativity and production can expedite speed growth + generate genuine ROI .
The Solution
Creativity + strategy = engagement. What’s the +? Emotional creativity
Your Brief
To write a good brief you need to know your audience but does your audience really know what they want? So what’s the commonality? Feeling. Inside us all are a set of common emotions, that’s the link. Starting with an emotional brief will give you a more engaging offer. Now all you need is someone to bridge the gap…
Emotional Connection
+
Your Audience
We’re all exhausted. Bombarded with offers on a second by second basis. Social media has reduced marketing to a click based price driven algorithm but the one thing which still grabs people’s attention, an emotionally engaging story, even if it’s reduced to a single image or word. The trick - find the emotion and bridge the gap
Our Services
Brand storytelling & creative strategy combined with seamless production.
No agency overhead. No junior teams. Carl works directly with brands and agencies as consultant, director and creative strategist — bespoke to the brief, in-house, no outsourcing.
Strategic Development:
Emotive campaigns
distribution ready + Web
Social media
Creative Development:
From single idea to complete campaigns choose your creative services
In house production + distribution:
No outsourcing. 25+ years of commercial, branded content and social expereince.
Your brand your choice - From Campaigns to Keynotes
01
Brand Storytelling & Emotional Marketing
INDEPENDENT STORYTELLING CONSULTANT · EMOTIONAL MARKETING
Humans feel first and think second. It's your heart that buys you ice cream, not your mind. Carl builds brand narratives that connect audiences at the emotional level where decisions are actually made — creating work that cuts through and stays connected.
04
D&AD Masterclasses & Workshops
D&AD MASTERCLASS · CREATIVE KEYNOTE SPEAKER
D&AD approved practical masterclasses in creativity and development. Available as half-day workshops, full programmes or keynote sessions. Trusted + approved by D&AD, APRO, BAFTA and other creative accreditation, Local or international. Practical tools your team can apply from day one.
02
Creative Strategy & Brand Consultancy
CREATIVE STRATEGY CONSULTANT · BRAND CONSULTANT LONDON
Strategy without creativity is a map nobody reads. Creativity without strategy is energy without direction. Carl brings both — from boardroom brief to finished content — working with brands at the point where most agencies get stuck: the bridge between the two.
03
Video Marketing & Branded Content Long Form
BRANDED CONTENT · VIDEO MARKETING SOCIAL MEDIA · YOUTUBE CAMPAIGN
From large digital campaigns to brand films and commercial production — all produced in-house, no outsourcing. An Oscar-shortlisted director applying the same storytelling craft that works in cinema to the content your audience encounters every day.
Most consultants are brilliant at one thing. That’s also their limitation.
I've spent my career refusing to pick a lane — and it turns out that's exactly what people need. I work with brands and agencies as a consultant, director and producer. But the thing that runs through everything I do has a name: emotional creativity.
The idea that humans feel first and think second. It's your heart that buys you ice cream, not your mind. If you want your content to cut through, stay connected and generate real results — you don't start with the platform or the format. You start with the feeling.
I think of what I do as a multi-coloured sketchbook. Strategy in there. Creativity in there. Storytelling, business thinking, audience psychology — all in there. Emotion is the glue that holds it together and the reason any of it works.
That bridge between strategy and audience is where I live.
If your organisation has good thinking but the work isn't landing — let's talk. Carl
What people loved
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“Carl is an inspiring professional, we always get great feedback from his D&AD masterclass."
Lisa Evans - D&AD
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“Carl quickly understood our brand and tone of voice. He successfully challenged our thinking."
Mostyn Thomas - D3O
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“Travel is a unique industry. Carl embraced the challenge + gave us an emotional update. "
Holly - Diverse Travel
D&AD APPROVED . ONLINE + IN PERSON
MASTERCLASSES + WORKSHOP
Practical tools for teams who want to create work that actually connects. Supercharge creative output, build emotional storytelling skills and develop video marketing that delivers sustainable ROI.
01
MASTERCLASS
Emotional Storytelling + Video Marketing
Discover how emotion-led creative strategy outperforms content-volume approaches. Built for marketing teams, creative directors and brand leads who need work that cuts through.
04
WORKSHOP
Find Your WHY — Inner Brand Identity
Before any content strategy, there's a story. This workshop uncovers the authentic narrative that makes a brand distinctive — and builds everything else from there.
02
MASTERCLASS
Stop the Scroll, Start Feeling
In an age of AI-generated content, attention is the scarcest resource. This session builds the creative toolkit to make audiences feel something — and remember you.
05
WORKSHOP
Video Marketing for ROI
Practical frameworks for creating video content that delivers measurable return. How to connect brand strategy to content that performs — across every platform.
03
WORKSHOP
Creating Authentic Brand Video
Why authenticity beats production value in 2026 — and how to brief, shoot and publish video content that builds brand loyalty rather than just filling a feed.
06
ONE-TO-ONE
Bespoke Consultancy Session
A tailored session around your specific brief — creative strategy, content direction, brand positioning, or AI integration. Direct access, no intermediaries, senior expertise from day one.
Keynote Speaker
Specialising in innovation, media and film, Carl is an in-demand speaker and has delivered public + private presentations, as well as keynotes to audiences worldwide - from seminars of 20 people to events attended by thousands. His presentation topics cover all aspects of media and innovation, from A.I to marketing, Film + TV.
Clients appreciate how he blends a deep understanding with practical hands-on experience in a relaxed, spontaneous and humorous style.
