Old school talent new media savvy
The Story
25+ Years on set teaches you one thing - people buy feelings not facts.
From movie sets directing Catherine Zeta Jones to Lighthouses controlled by Kevin Kosner high pressure locations keep you on your toes + mastering shortcuts are the only lifeline you have.
After more than a quarter of a decade juggling film, TV and the commercial’s industry I decided it was time to refine my knwledge into a tool kit to help creatives, brands and thier agencies to find a way to connect with audiences fast.
Thanks to Unit Creative + the D&AD the theory of emotional creativity was born.
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So what’s the big idea?
Humans feel first think second
Carl’s theory of emotional creativity can help you streamline your development process by focusing in on the one thing everyone has in common - their feelings. Master the art of persuasion to cut through the noise + generate genuine ROI.
Feeling are the last human certainty
Audience Understanding
Deep, data-driven insights into shifting consumer behaviors ensures authenticity
Emotional Engagement
Creative hooks create a genuine connection no matter the platform. Heart not mind.
Cost Effective Content
Designed and created with you Carl’s content solutions are build for your budget + needs.
Brand + Emotion = Engagement
It all began with a big fat no
Imagine - day one Hollywood.
You’re the 1st ever BAFTA Fullbright Scholar in Film and TV (no pressure) + you’re waiting for your PHD pitch…….
You’ve got the meeting, Film 4 want to talk…..
Third story…..
What do all those stories have in common? They all failed because of plot… I dodbn’t need to be to feeel, I didn’t need to to….. what I needde to know was the commoin emotion running across all the ……
That’s how….. was born
But theories are just words clients need expertise, time on the front line
Advertsing career - ending with the Attach
IThe make content for one reason only - to engage with an audience
Advertsing career - ending with the Attach
It’s nevver business, it’s always personal
Advertsing career - ending with the Attach
And the press?
Press say:
Variety: “Absolutely charming, unabashedly offbeat Blue Juice drew enthused reactions at a packed screening - a quirky comedy set to do strong indie business.”
Clients say:
D3O: Carl very quickly understood our brand. By doing so, Carl… provided thought provoking communication solutions.”
Audience say:
Vimeo on Demand: “Great to see Brain Cox, Succession and Red Dragon, as the father of a garrulous teenager in what is definitely one of the best short films ever made. “
It’s going off!
Honestly, it wasn’t my idea. In fact, it was my best friend who’d fallen in love with a Cornish girl and driven all night to a bay at the end of the world, and what he saw, became a movie. Ever since then, I’ve been in love with the water. Surf, dive, you name it, I’m in. So if the swell is on and the wind is in the right direction (which is rare) don’t be surprised if I don’t pick up the phone, because it’s probably - going off!
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